Interview franchise WSI

Interview d'Elizabeth Miranda de la franchise WSI

Elizabeth Miranda - le


: Could you please explain the concept of WSI?

Elizabeth Miranda : WSI, which stands for “We Simplify the Internet”, was founded in 1995 in Toronto, Canada with the goal to be the leading provider of Internet Solutions to small and medium size enterprises (SMEs) the world over. The WSI concept is built around the model of franchising and allowing our franchisees to leverage the experiences that they bring to the table from their outside careers – whether that’s a management experience, or a business experience or certainly an entrepreneurial spirit. Each of our franchise units is locally owned with a local presence and global reach of WSI. Our franchisees rely on WSI’s global knowledge through its marketing materials, leading edge products, and its ability to differentiate them from competition.
WSI’s strength lies in the unique way that it has brought two ideas together:
• Franchising to create a global network of Internet solutions experts. WSI is the world’s largest Internet development franchise operation with over 1,500 franchisees operating in 87 countries around the globe. Each franchise is locally owned and operated giving it the ability to provide Internet solutions for its customers that are locally relevant in terms of language, business approach, and culture.

• Centralized product and marketing expertise to feed the local franchisees. Each local franchisee has access to WSI’s stable of advanced technologies such as web conferencing, multi-media tools, video email and e-learning. In addition, each local franchisee has access to WSI’s marketing materials and sales knowledge. As WSI franchisees create new product and marketing solutions they feed these solutions back to WSI to share with the rest of the global network. In effect WSI has, at its heart, a global R&D lab feeding the firm market-tested product and marketing solutions on a continuous basis.

WSI has offices throughout the whole world. Are you looking at any new areas?

Our network is truly international and covers countries in all major regions of the world: North America, Europe and UK, Latin and Central America, Africa, Asia and the Middle East. It is vital for any organization to continually grow the market within which it operates. Clearly, for WSI, the opportunity in the global SME marketplace is enormous. North America, Europe and UK have traditionally been our strongest growth markets. While we do not plan to identify specific markets for opening new franchise operations, we are also seeing promising growth in developing nations. An increasing number of individuals are realizing the potential of entrepreneurship via franchising. Needless to say, entrepreneurial revenues of the kind brought in by WSI franchisees are also having a visible impact on the economies of these countries.

The Internet services market is thus growing organically as well as through environmental stimuli provided by WSI’s educational and promotional efforts of our 1500 plus offices in 87 countries. This reaffirms our faith that our model will continue to generate the success that it has until now.

What are your targets in Europe, and more specifically in France?

WSI recognizes the growth of the SME market as well as the SME’s appetite for Internet Marketing (IM) activities. In any region of the world where we currently have our operations, we want our franchisees to procure at least 10 percent of their local market. Based on this ratio, there is still huge growth potential all around the world.
France is an important market for WSI and it is the third-largest online advertising market in Europe, behind the United Kingdom and Germany. eMarketer estimates that the French online ad market grew more than 34% during 2007, and will total more than $4 billion by 2011. The market for WSI’s IM services is growing all the time as businesses gain a greater understanding of the value of Internet marketing. We are making Internet marketing accessible to SMEs, which would previously have been within the reach of only large companies. It makes us confident and poised for continued growth and leadership of our industry, without needing to identify specific targets, growth countries or regions.
SMEs all over the world, including in France are Profiting from IM, Convinced about IM, Challenged by IM, Demanding IM skill-sets and know that they must Spend on IM. All of this spells opportunity for WSI and our Consultants.

What sort of franchisee are you looking for exactly?

Our franchisees come from a variety of backgrounds across every industry imaginable, bringing the benefit of their own business experience to the WSI Family. We typically see many different business backgrounds being useful including Marketing and Sales, Corporate Executives, IT experience and entrepreneurs (those who own or owned other businesses).
We carefully select our franchisees based on their experience and entrepreneurial spirit. We then hone those skills to train and empower them to be the partners SMEs need to succeed in their Internet marketing and e-business initiatives.
In addition, through detailed and intensive interviews, we ensure that all applicants have the ability to follow a proven system for success, the willingness to work hard, a dedication to fulfilling their customers’ needs and most importantly a strong personal drive to succeed.
The success of any business depends on the business owner’s understanding of the end customer’s needs and the ability to deliver the products and services to meet those needs. Perhaps the most valuable personality traits, qualities and experience required by our franchisees, therefore, are business analytics, expectation management and relationship handling skills.

Would you like to add anything?

To point out what really distinguishes and differentiates us in the world of Internet services is the positioning of the WSI brand globally which leverages:
Our mission - We Simplify the Internet
Our objective to deliver the ABCs of Internet Marketing Success™
Our methodology of the Internet Solutions Lifecycle System™
Our advanced solutions powered by WSI Modular Development Technology™
Our global repository of products and services in the WSI e-Marketplace
Our customer service excellence achieved through global reach and local touch

By focusing on Internet Marketing, we help business owners make money while they sleep. We do this by ensuring their online business is dynamically adapted to suit their customer’s needs, easily found and accessible by all as well as being safe and secure. Most importantly, our Internet solutions guarantee long-term and ongoing profitability. With over 1500 Internet Consultants in 87 countries, WSI offers a suite of affordable Internet marketing services and technologies tailored to the unique requirements of each client and designed to ensure maximum return on investment. Creating strong business relationships with each client rather than adopting a one-off sales approach differentiates the WSI Consultant from competitors in their marketplaces.
WSI remains committed to innovation and 2007 was a particularly exciting year for us – we believe it has been the year of opportunity. 2008 holds tremendous promise as we focus on continued growth in all aspects of our business. There truly couldn’t be a better time to join us and ride the crest of the Internet industry.


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